{"id":30560,"date":"2024-03-01T15:07:00","date_gmt":"2024-03-01T21:07:00","guid":{"rendered":"https:\/\/www.alfa.com.mx\/?post_type=alfa-live&p=30560"},"modified":"2025-08-19T12:43:43","modified_gmt":"2025-08-19T18:43:43","slug":"recipes-to-cook-a-better-future","status":"publish","type":"alfa-live","link":"https:\/\/www.sigmafoods.com\/en\/alfa-live\/recipes-to-cook-a-better-future\/","title":{"rendered":"Recipes to Cook a Better Future"},"content":{"rendered":"\t\t
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Building a memorable food brand goes far beyond offering good taste, impeccable quality, and a fair price. It\u2019s also about linking the brand with certain values, a personality, and of course, with the consumers\u2019 experience. Sigma is not just a food business, it seeks to positively impact the lives of people and communities, and support the development of everyone who interacts with the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Recognizing the pivotal role of women in society, Sigma has created La Villita\u00ae<\/sup>‘s \u201cRecipes to Cook a Better Future\u201d campaign, encouraging Mexican households to work together to create a more equitable future.<\/p>

Katya Echazarreta, the first Mexican woman to travel to space and the spokeswoman for this campaign, shares her success story, and gives us a concrete example of how working together can help one achieve personal, family, and community goals.<\/p>

Katya answers the core question of the campaign: \u201cIs there a formula for a better future?\u201d. In Katya\u2019s family, every individual brought their dedication, motivation, inspiration, and a variety of extraordinary values and ingredients combined together in a \u201cunique dish\u201d of love and support. With her family\u2019s help, she graduated as an electronic engineer, and pursued her dream of becoming an astronaut.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Each member of her family brings their dedication, motivation and inspiration, as well as a variety of extraordinary values and ingredients mixed in a \u201cunique dish\u201d.<\/p>

Nowadays, Katya has become a public speaker who inspires women of all ages. Through this initiative, the young engineer seeks to inspire more people to work as a team and overcome challenges to achieve their goals and move towards a brighter future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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This campaign is also a reflection of the purpose and values that Sigma puts into practice to boost the development of all those interacting with the company, team members, clients and consumers.<\/p>

\u201cRecipes to Cook a Better Future\u201d acknowledges the role that women play in society and invites to promote equity.<\/p>

In addition to producing and distributing cold meats and cheeses, Sigma’s operations positively impact the lives of people and communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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